How Wix’s CEO Thinks AI Will Impact the Future of Work

Avishai Abrahami, CEO of Wix, has revealed to Business Insider that he is “really worried” about the employment market, sharing that he believes a “massive amount” of job roles will shrink due to developments in AI. 

Avishai predicts that 70% of the top US jobs – including taxi and ride-share drivers, customer service workers and call centre agents – will be impacted by AI in the next five to 10 years. 

He says that some jobs are safer than others, with roles that require significant creativity, high level thinking and handwork less likely to be impacted by new technologies. 

How Wix is reshaping employee workloads with AI

While Avishai believes these roles will be the ones affected most by AI, technological advancements are likely to have a widespread effect. 

At Wix, software engineers are encouraged to use AI agents to develop code, with the company sharing on its website in January 2026 that it plans to redefine its engineering teams by unifying under one ‘Engineering Guild’. 

Under this structural shift, Wix says it will ‘reimagine the engineering role itself for an AI native world”, with a new archetype it refers to as the xEngineer – a design-first engineer who uses AI. 

The company says it is investing heavily in employee education to bring about this shift, giving engineers the opportunity to work with advanced AI agents and develop smart prompting to master context-driven software development. 

Wix says it is building this new AI-based function ‘iteratively’, relying on employee feedback to ensure teams feel they have confidence and ownership of their work as AI capabilities advance. 

Aviran Mordo, Vice President of Engineering at Wix, says of the changes: “The guild’s mission is clear: dramatically improve the development experience for humans and AI agents alike, accelerating full adoption of AI-driven development at scale.”

The value of human skills in an AI-driven workforce

As AI integration increases, human skills are likely to become more valuable. 

Research from Deloitte suggests that the highest performing organisations are those that prioritise both AI literacy and the development of human skills, such as effective collaboration. 

The study, which surveyed 1,400 professionals, found that 63% of respondents believe human skills are likely to increase in importance over the next two years. 

Developing these human skills, Avishai explains, is more likely to provide employees who are concerned that they will be replaced by AI. 

He believes that those who do best in the AI era will likely be the people who are able to offer something “completely unexpected” to their workplace, saying that AI is not currently as skilled as humans at creating new things. 

Jamie Dimon, CEO of JPMorgan Chase, agrees. 

In a December 2025 interview with Fox News, Jamie shared that he believes that technology may affect the amount of entry level roles, so employees should build up their soft skills to facilitate career growth. 

He says: “My advice to people would be critical thinking, learn skills, learn your EQ [emotional quotient], learn how to be good in a meeting, how to communicate, how to write. You’ll have plenty of jobs,”