Oracle Data Centre to Create 4,000 Construction Jobs

Technology company Oracle has launched a bilingual campaign in New Mexico to promote workforce and infrastructure benefits from its new data centre.

Oracle's Project Jupiter Data Centre Campus in Doña Ana County could create more than 4,000 construction jobs and 1,500 ongoing project-supported jobs once construction is complete. According to Oracle, the project could generate US$384m in economic impact annually during construction, and US$113m annually once operational. 

The company has launched a bilingual marketing campaign across television, radio, online and social platforms in English and Spanish. The campaign will run for several months.

Julia Robin, Head of Infrastructure Planning and Sourcing for Oracle Cloud Infrastructure, says the project is expected to deliver significant benefits to residents in Doña Ana County, New Mexico.

"We want New Mexicans to get the facts about the project directly from us," she says.

Infrastructure spending drives demand

According to BlackRock, employment in US infrastructure-related skills trades is predicted to grow by more than 5%. This compares to an average growth rate of 3%.

The increase has been driven by accelerated growth for data centres. Hyperscalers such as Oracle are projected to spend between US$630bn and US$700bn on combined capital expenditures to build out AI infrastructure in 2026.

This spending could create further demand for engineers, technicians and specialised contractors. Oracle has said it will prioritise training, upskilling and hiring of Doña Ana County residents.

The campaign comes amid mixed public opinion on the environmental impact of data centres in the US. According to research from Pew Research Centre, 39% of Americans say that data centres are mostly bad for the environment.

Company commits funding to services

According to Oracle, Project Jupiter has committed US$360m in direct support for schools, infrastructure and local services. The company is contributing US$6.9m to fund community projects such as the Boys and Girls Club of Las Cruces.

Oracle has made a US$50m investment in the county's water system. The company plans to fund all energy costs for the project to ensure no impact on residential electricity rates.

All advertising for the project directs viewers to the Project Jupiter Together site. Residents can learn more about the project and Oracle's investments in New Mexico through the site.

"The project is planned to invest hundreds of millions of dollars to improve schools, drinking water and local infrastructure across Doña Ana County, minimise water usage on campus, deliver a clean and reliable power solution through Bloom Energy fuel cells and create thousands of new career opportunities for residents," Julia says.

Water usage reduced under plan

Project Jupiter's updated power plan could reduce water usage. The data centre and fuel cell cooling systems are not expected to use the Camino Real Regional Utility Authority's public drinking water supply.

Both systems are designed to require only a one-time startup fill of non-potable water sourced from an existing water rights holder. Water usage to maintain these systems is equivalent to the annual use of two US households.

According to Oracle, Project Jupiter will bring cleaner fuel cell technology to Doña Ana County. The company says this could help protect air quality and preserve water resources.

Julia continues: "The more residents hear the facts about the project, the more we hope they will understand its transformative benefits for New Mexico."